A survey in the Third Annual Kiosk Benchmark study found that using self-service kiosks for reducing costs was very important to 52% of respondents, while generating revenue with kiosks was important to 86% of respondents. And customer self-service delivers. The use of self-service kiosks has been proven to increase average ticket sizes and a higher response rate to up-sell others.
- Adding self-service kiosks in a retail store typically results in a 72% increase in incremental sales
- In a McDonald's test store, customers who used the self-service kiosks to order spent an average of 30% more than people who ordered at the counter
- Furniture store customers using an Apunix self-service appliance to pre-qualify their credit before shopping purchased 32% more than average
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